Inside Sales Representative*

Posting Start Date: Sep 11, 2023

Location: Windsor, ON, CA

Company: Cascades

Your challenge!


Reporting to the Sales Manager, the Inside Sales Representative’s mission is to deliver Cascades’ value proposition to customers, and hit revenue/margin goals by focusing on: new customer acquisition and stability through lead qualification; inbound lead follow-up and outbound cold calling and emails; existing customer account management through understanding customer needs; connecting with customers remotely to maintain strong relationships and pitch value-creating ideas; and developing and executing account plans to deliver growth and margin. Thus, this role create price quotes, negotiate with customers, respond to customer technical questions, understand market competitive dynamics and Cascades’ ability to differentiate, and work closely with Marketing, Customer Service, Design, and Finance teams.

Individual responsibilities




  • Maintain and grow revenues for their accounts
  • Support contract creation and negotiation for their accounts
  • Grow the customer portfolio




  • Achieve sales revenues and objectives
  • Qualify the leads aligned to our strategy and business rules
  • Maintain excellent client relationships and ensuring customer satisfaction with the use of digital tools
  • Develop and manage account plans for smaller regional accounts according to established guidelines (revenue targets)
  • Provide detailed and accurate sales forecasting to team
  • Facilitating integration and ensuring coherent customer approach among Cascades SBUs
  • Building and developing key relationships at all levels of the account's organization (Procurement, Category Management, Pricing, Technical, Accounting, Quality Control)
  • Use and update the CRM
  • Manage mostly C and D customers

Experiences and strengths


  • Self-driven person with the ability to communicate effectively
  • Deep understanding of Cascades products and services offerings in your area
  • Ability to research accounts and identify key players with digital tools
  • Customer focus with the ability to identify customers' needs, issues, interests
  • Ability to analyze competitive activities and potential for new products and services
  • Ability to adapt quickly and high level of flexibility to be able to cover accounts from various markets
  • Ability to work with various levels of management, including the executive level.

Core competencies defined for this job

Planning and organizing
Active listening

#respectyourtruenature #revealyourpotential #LifeAtCascades

Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. 


About Cascades
To be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities since 1964. Cascades have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery. Join 10,000 talents working in a network in almost 80 operating units located in North America. 

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