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Marketing Product Manager

Posting Start Date: Nov 26, 2021

Location: St-Bruno, QC, CA

Company: Cascades

Your challenge!


Within our Carton Packaging Division, and reporting to the Senior Marketing Product Manager, the Product Manager is responsible for participating in the design and implementation of a comprehensive marketing strategy for a specific product or service group to achieve market share objectives.


You will monitor and evaluate product development programs, competitive information, market trends, customer needs and product performance to recommend changes to products or services. You manage the product and service portfolio and coordinate the design of advertising, pricing and distribution policies for the product. You act as an expert on market trends and implement best marketing practices to maximize sales and profitability.

Why work at Cascades


  • Work-life balance (telecommuting, flexible hours);
  • Group insurance & pension plan with company contributions, after 3 months of service; 
  • Internal and external training available;
  • Accessible gym space and/or financially covered sports activities;
  • Profit sharing plan, available after 1 year of service;
  • Employee Assistance Program (EAP);
  • Training center;
  • Long-term career management plan;
  • Work environment focused on sharing knowledge and valuing individual and team success;
  • Contribute to the success of a Quebec-based, multinational, environmentally responsible company.

Your responsibilities

The Marketing Product Manager participates in the development of food packaging solutions, and to do so must:


  • Contribute to the development of the strategic marketing plan, ensure successful implementation while staying informed on product line development innovations and opportunities;
  • Implement marketing best practices and manage the assigned product/service catalog;
  • Act as a trend expert and work in collaboration with sales on customers in prioritized strategic markets;
  • Implement new customer-centric segmentation;
  • Contribute to the growth of margins and profitability of the product and service catalog;
  • Manage the product and service life cycle;
  • Establish a product launch and innovation plan;
  • Implement a profitability and pricing model and analyze product sales;
  • Create a marketing calendar, collect and analyze CRM, customer/sales marketing data;
  • Provide marketing tools, presentation, training to sales and marketing teams;
  • Write marketing content (creation, branding, aggregation, sales tools, market analysis);
  • Work on product and service improvement in relation to customer needs, competition and financial objectives (tactical innovation).

Your background and strengths


As a Product Marketing Manager, you demonstrate the following skills and qualities:


  • A bachelor's degree in business administration with a concentration in marketing;
  • 2 to 5 years experience in a similar position;
  • Experience in B2B or the consumer goods industry is an asset;
  • Experience in the food industry, an asset;
  • Experience in digital strategy, an asset;
  • Perfect bilingualism (French/English);
  • Ability to analyze and synthesize;
  • Curiosity, autonomy and creativity;
  • Ability to move from the conceptual to the operational;
  • Team spirit and good interpersonal skills;
  • Ability to work with different technological supports: Office suite (PowerPoint, Excel, Word, etc.);
  • A client-oriented approach and excellent communication skills.


#revealyourpotential #LifeAtCascades

Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. Use of the masculine in our communications refers equally to both women and men.


About Cascades
To be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities.
Since 1964, we have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery.

Join 12,000 women and men working in a network of more than 90 operating units located in North America and Europe. 

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