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Inside Sales Representative

Posting Start Date: Jan 7, 2022

Location: Scarborough, ON, CA

Company: Cascades


Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibers. The Company employs 11,000 employees, who work in more than 90 production units located in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products  that customers have come to rely on.



The Containerboard Packaging Group, a division of Cascades, is the largest containerboard producer in Canada, and is also a top converter of corrugated products in the country. The Group manufactures a wide range of products made from recycled fibres for its North American customers in the food, beverage and consumer products sectors, among many others. The Division, which employs close to 3,400 people, owns six containerboard mills and nineteen corrugated products plants in Canada and the United States.

Your challenge!

Reporting to the Sales Manager, the Inside Sales Representative’s mission is to deliver Cascades’ value proposition to customers, and hit revenue/margin goals by focusing on: new customer acquisition and stability through lead qualification; inbound lead follow-up and outbound cold calling and emails; existing customer account management through understanding customer needs; connecting with customers remotely to maintain strong relationships and pitch value-creating ideas; and developing and executing account plans to deliver growth and margin. Thus, this role create price quotes, negotiate with customers, respond to customer technical questions, understand market competitive dynamics and Cascades’ ability to differentiate, and work closely with Marketing, Customer Service, Design, and Finance teams.

Individual responsibilities


Maintain and grow revenues for their accounts

Support contract creation and negotiation for their accounts

Grow the customer portfolio



Achieve sales revenues and objectives

Qualify the leads aligned to our strategy and business rules

Maintain excellent client relationships and ensuring customer satisfaction with the use of digital tools

Develop and manage account plans for smaller regional accounts according to established guidelines (revenue targets)

Provide detailed and accurate sales forecasting to team

Facilitating integration and ensuring coherent customer approach among Cascades SBUs

Building and developing key relationships at all levels of the account's organization (Procurement, Category Management, Pricing, Technical, Accounting, Quality Control)

Use and update the CRM

Manage mostly C and D customers

Experiences and strengths

2- 3 years of Inside Sales experience within the packaging industry

Self-driven person with the ability to communicate effectively

Deep understanding of Cascades products and services offerings in your area

Ability to research accounts and identify key players with digital tools

Customer focus with the ability to identify customers' needs, issues, interests

Ability to analyze competitive activities and potential for new products and services

Ability to adapt quickly and high level of flexibility to be able to cover accounts from various markets

Ability to work with various levels of management, including the executive level.

Core competencies defined for this job

Planning and organizing
Active listening

Why work at Cascades?

  • Excellent company-paid benefits
  • Working with a dedicated and passionate team of leaders
  • Strong Company Culture
  • Profit sharing and 401K Options
  • Working for a company with a strong focus on sustainability and greener initiatives
  • Huge Career Advancement Opportunities

Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner.

Use of the masculine in our communications refers equally to both men and women.


Job Segment: Sales Rep, Procurement, QC, Inside Sales, Sales, Operations, Quality