Specialty Packaging Sales Representative - Beer & Wine

Posting Start Date: Nov 18, 2023

Location: Newtown, CT, US

Company: Cascades

Your challenge!

In the role of Specialty Packaging Sales Representative, you will report to the Sales Manager and have a clear mission: to drive the company's revenue growth. This entails executing your group's business plan, with a strong emphasis on improving sales profitability, fostering growth, and expanding account reach within the region, market, and portfolio you oversee, focusing on beer and wine packaging. It is vital to remain current on shifts in customer needs and emerging market opportunities as you implement your sales initiatives and establish and manage the action plan for regional accounts,

Your role also involves close collaboration with the Marketing and Sales teams, where you'll provide valuable market insights, adjust the marketing strategy, and update customer profiles and their specific needs data. Furthermore, your experience in beer and wine packaging is of utmost importance, as it will be integral to identifying opportunities in this specialized sector. You'll actively seek ways to develop existing accounts and cultivate relationships with potential customers.

Lastly, building and nurturing strong customer relationships is the foundation of your position, ensuring top-notch customer service and maximizing profitability in your sector. Your expertise in beer and wine packaging will be a significant asset in achieving these objectives, underscoring your ability to excel in this role.

Individual responsibilities


Maintain and growing revenues for their accounts

Support contract creation and negotiation for their accounts

Approvide and follow up on account plan goals according to established guidelines

Facilitate integration and ensuring coherent customer approach among Cascades SBUs

Build and develop key relationships at all levels of the account's organization (Procurement, Category Management, Pricing, Technical, Accounting, Quality Control)


Validate customer quotation and pricing for all region/market accounts based on margin ranges

Educate and train customers on products and solutions

Manage contract creation and negotiation for regional accounts

Provide detailed and accurate sales forecasting to team

Develop and managing account plans for regional accounts according to given guidelines (i.e. revenues)

Maintain excellent client relationships and ensuring customer satisfaction

Use and update the CRM

Manage mostly A and B customers.

Experiences and strengths

Customer focus

Ability to identify customers' needs, issues, interests, competitive activities and potential for new products and services

Ability to demonstrate products and solutions; actively involved in knowledge transfer on Cascades’ solutions within our Sales team and to customers

Specialty packaging experience in the beer and wine industry/breweries and distilleries is a must

Self-driven person

Ability to effectively communicate and present solutions

Superior knowledge of the market and customers/consumers

Strong influencer and leadership skills

Master of negotiation with strong networking abilities that stay on top of customers and market signals to secure opportunities

Ability to develop a thorough understanding of Cascades' offering to identify and report cross-selling opportunities

Ability to serve as the market expert within our organization

Ability to actively participate, together with Account Managers, in key phases of the sales process with prospects

Ability to promote a positive company image and develop long-term relationships with customers

Core competencies defined for this job

Active listening
Action-based focus

#respectyourtruenature #revealyourpotential #LifeAtCascades

Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. 


About Cascades
To be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities since 1964. Cascades have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery. Join 10,000 talents working in a network in almost 80 operating units located in North America. 

Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury

Job Segment: Sales Rep, CRM, QC, Procurement, Sales, Technology, Quality, Operations