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Sales Manager*

Posting Start Date: Jan 2, 2022

Location: Guelph, ON, CA

Company: Cascades

Your challenge!

Reporting to the General Sales Manager, the Sales Manager is the Leader of a market/region. You align the sales representatives' efforts with the sales strategies and ensures targets are met, reporting systems are updated and selling techniques are mastered. You are responsible for driving and delivering strategic and sales objectives, formulating and executing sales strategies and supporting the sales reps. in developing sales account plans. You work closely with the CSR group and other functions for a seamless customer experience. Finally, you partner with the Marketing function to support the sales force with industry market insights to better satisfy current customers and qualify sales opportunities.

Individual responsibilities


Oversee market or territory coverage strategy on the allocated region, margin profitability and sales growth

Responsible of leveraging group synergies to ensure customer centric experience to regional accounts

Rank customers at the BU level for all regional accounts and consolidate information with GSM and VP Sales

Managing mainly A-B-C-D Accounts.


Oversee the development of account plans and oversee account planning process

Oversee preliminary pricing definition, profitability escalation and price approval for accounts

Provide detailed and accurate sales forecasting to team

Hire/staff, coach and develop key resources to reach targets and build succession plans/Maintain and improve employment conditions to maximize engagement

Experiences and strengths

Excellent communication, coaching and people skills

Capable of building an effective Sales team

Superior knowledge of the market and customers/consumers demonstrated through continuous efforts to exceed expectations

Ability to analyze financial performance, budgets and economic indicators and identify impacts and adjustments to be made on current sales strategies and initiatives

Ability to leverage knowledge and expertise within the regional team, the sales unit and other departments within Cascades

Demonstrated ability to manage and develop a strong regional sales team

Ability to multi-task and to summarize key information and present it to senior management

#revealyourpotential #LifeAtCascades


Cascades believes in the success of an inclusive organization that values diversity within its team. It will fairly consider all those qualified for this position. The use of the masculine in our communication refers to both women and men.


About Cascades


Being part of Cascades means revealing the full potential of matter, people and ideas. We are a source of possibilities. Since 1964, we have been offering sustainable, innovative and value-creating solutions in terms of packaging, hygiene and recovery. Join 12,000 women and men working in a network of more that 90 business units located in North America and Europe


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