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General Sales Manager*

Posting Start Date: Mar 10, 2023

Location: Brook, IN, US

Company: Cascades

Your challenge!

Reporting to the Vice-President, Sales, the General Sales Manager’s Eggs sector mission is to oversee regional plans and the development of business opportunities, to establish and approve the pricing of accounts under his or her responsibility to implement his or her group's sales strategies and objectives. You train, manage and coordinate your team's efforts in developing account plans and programs based on business opportunities, customer needs and market conditions in order to meet and exceed sales and revenue objectives in targeted regions. You also work closely with the Marketing function to gain a solid understanding of business lines (growth, trends, customers, competitive positioning) and to facilitate the ranking of regional accounts. Finally, through relationship selling and by providing guidance on operating plans and tactics, you help optimize sales growth and profitability and contribute to the achievement of the territory's business strategy.

Individual responsibilities


Contribute to the preliminary pricing, profitability growth and pricing approval for accounts under your responsibility

Oversee activities related to the creation and negotiation of contracts for regional accounts

Protect and grow revenue from the regions for which you are responsible

Support the establishment of account plans and oversee the account planning process


Ranking customers at the BU level for all regional accounts and consolidating information with V.-P., Sales

Consolidate all information with the Vice-President, Sales to support the strategy, profitability and growth associated with the territory

Experiences and strengths

Inspirational leader, results-oriented

Excellent communication, coaching and people skills

Capable of building an effective sales team

Strong capacity to develop a winning approach to the marketplace and cascade the vision/plan to the sales team

Superior knowledge of the market and customers/consumers demonstrated through continuous efforts to exceed expectations

Ability to analyze financial performance, budgets and economic indicators and identify impacts and adjustments to be made on current sales strategies and initiatives

Ability to leverage knowledge and expertise within the regional team, the sales unit and other departments within Cascades

Demonstrated ability to manage and develop a strong regional sales team

Core competencies defined for this job

Values and ethics
Team leadership
Entrepreneurial spirit
Impact and influence

#respectyourtruenature #revealyourpotential #LifeAtCascades

Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. 


About Cascades
To be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities since 1964. Cascades have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery. Join 10,000 talents working in a network in almost 80 operating units located in North America. 

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